About Us

CBC’s Mission is to assist colleges and universities with developing and implementing effective bookstore/campus store solutions.

Objective, independent, and knowledgeable, CBC provides clients with the data, industry insight, analysis, and tools, needed to determine the most effective strategic direction for a campus store operation.

 

Who We Are

Tom Byrne

Principal, President

Principal and Founding Partner of CBC, Tom leads, manages and executes the CBC project portfolio. Tom works closely with clients to design a project scope that encompasses the individual needs of each client.

Tom’s focus on recent projects includes:

  • Contract Negotiations
  • Facility Analysis
  • Innovative and Emerging Business Models
  • RFP Process Assistance
  • Strategic Planning

Prior to founding CBC in 1992, Tom served in Vice President / Corporate Officer roles in the campus store industry.

Tom is based in CBC’s East Longmeadow, MA office.

Christine Geary

Principal, Executive Vice President

Principal and Founding Partner of CBC, Christine specializes in data analysis and general merchandise. Christine’s expertise provides clients with insight to their business through benchmarking performance to industry standards.

Christine’s areas of expertise include:

  • Category Management
  • Financial Analysis
  • General Merchandise Product Assortment
  • Inventory Analysis
  • Store Design – Product Placement

Prior to founding CBC in 1992, Chris held executive roles in the campus store industry.

Chris is based in CBC’s East Longmeadow, MA office.

Paul Schmalhofer

Vice President

Paul assists clients with analysis of operations, current course materials practices, and has extensive experience in the assessment of course materials programs.

Paul’s areas of expertise include:

  • Course Materials Analysis
  • Course Materials Models
  • Market Pricing Analysis
  • Organizational Structure
  • POS and Course Materials Management Systems Analysis

Paul has served in the collegiate retail industry since 1981. Prior to joining CBC in 2003, Paul was a Vice President for sales and operations for a national bookstore management firm, overseeing college and university campus stores throughout the United States.

Paul is based in Henderson, NV.

Suzanne Stegeman

Vice President

Suzanne assists clients with business process analysis, operations, and marketing strategy.

Suzanne’s areas of expertise include:

  • Business Process Analysis
  • Digital Content Delivery / Digital Learning Platforms
  • Marketing Strategy Development
  • Operational Efficiencies
  • Retail Operations – Customer Service
  • Website Analysis – Website Analytics

Prior to joining CBC in 2014, Suzanne served as a Vice President for sales and operations for a national bookstore management firm, and was responsible for college and university campus stores throughout the United States and Canada.

Suzanne is based in Chicago, IL.

Karen Byrne

Project Manager

Karen coordinates and supports CBC's project plans. Karen ensures that CBC’s projects align with project objectives and remain on schedule. Karen provides administrative support to CBC and the clients we serve.

Karen is based in CBC’s East Longmeadow, MA office.